Storytelling is a very effective technique for organising corporate events that manage to capture the interest, transmit the message and mobilise the attendees to action. To do this, it is necessary to design a story that is coherent with the company's objectives, which is developed through different phases, media, activities and natural and urban environments. Technology can be a great ally in applying storytelling to the event, as long as it is used judiciously and in a balanced way, alternating its presence and absence. In this way, unique and memorable experiences can be created for attendees that reinforce their identity, culture and values as part of the company.